Logitech – Onboarding strategy for a new creative hardware device
Logitech – Onboarding strategy for a new creative hardware device
Logitech invited the agency I worked in to help design the onboarding experience for a brand-new creative hardware product, before the final product had even been designed.
I were asked to anticipate how users might learn, explore, and adopt a new type of input device. We worked from rough prototypes and competitor references.
The goal: deliver a flexible, strategic set of onboarding concepts that Logitech’s internal teams could adapt once the product matured.
Context of the project
The project focused on a new Logitech device: the MX Creative Console, a physical controller designed to support advanced creative workflows. At the time of our involvement, the product was still in early R&D. There was no confirmed hardware design, and the interface could have included a screen, LEDs, buttons, or haptics or none at all.
Our mission was to anticipate user needs and define onboarding patterns that would work across different levels of interactivity and feedback. helping the innovation manager to define the best option for the product design to ensure its adaption.
The project focused on a new Logitech device: the MX Creative Console, a physical controller designed to support advanced creative workflows. At the time of our involvement, the product was still in early R&D. There was no confirmed hardware design, and the interface could have included a screen, LEDs, buttons, or haptics or none at all.
Our mission was to anticipate user needs and define onboarding patterns that would work across different levels of interactivity and feedback. helping the innovation manager to define the best option for the product design to ensure its adaption.
My role
I led the UX effort, managed an UI designer and acted as the main point of contact with Logitech’s innovation team.
Defined the onboarding strategy based on competitor analysis, heuristics and scientific researchs results.
Directed the design of usage scenarios and first-time user flows
Created a library of illustrated onboarding patterns, each with pros/cons and implementation notes
Framed these as a toolkit to guide downstream product and UX decisions
Onboarding flow concept: Personalized presets based on user tasks and needs
Onboarding flow concept: Personalized presets based on user tasks and needs
Discovery & Research
With the product still in development, we focused on understanding onboarding patterns through competitor analysis, academic research, and stakeholder workshops.
We studied creative tools like Loupedeck and TourBox, identifying common pain points and setup models. We also explored scientific papers on memory and learning to inform how onboarding could support long-term retention, not just first-time use.
Finally, we drew inspiration from video games, where gradual skill-building and repeat cues help users internalize complex systems.
From this, we identified four key onboarding needs:
Fast setup for advanced users
Clear guidance for newcomers
Progressive feature discovery
Gentle reminders to reinforce memory over time
These insights directly informed our conceptual work.
With the product still in development, we focused on understanding onboarding patterns through competitor analysis, academic research, and stakeholder workshops.
We studied creative tools like Loupedeck and TourBox, identifying common pain points and setup models. We also explored scientific papers on memory and learning to inform how onboarding could support long-term retention, not just first-time use.
Finally, we drew inspiration from video games, where gradual skill-building and repeat cues help users internalize complex systems.
From this, we identified four key onboarding needs:
Fast setup for advanced users
Clear guidance for newcomers
Progressive feature discovery
Gentle reminders to reinforce memory over time
These insights directly informed our conceptual work.
I compiled insights from academic research on memory and learning to ensure our onboarding strategy was grounded in evidence-based principles.
I compiled insights from academic research on memory and learning to ensure our onboarding strategy was grounded in evidence-based principles.
Ideation & early concepts
We approached onboarding as a modular system, designed to support a range of user needs and usage scenarios.
I explored multiple onboarding strategies, including:
Quick-start paths for experienced users
Guided discovery flows for newcomers
Memory reinforcement mechanisms, using spaced repetition
Learning through interaction, inspired by onboarding techniques in video games
Early sketches mapped out potential touchpoints, from in-box cards and hardware feedback (LEDs, haptics) to software-based walkthroughs. These ideas laid the foundation for a flexible, scalable onboarding experience.
We approached onboarding as a modular system, designed to support a range of user needs and usage scenarios.
I explored multiple onboarding strategies, including:
Quick-start paths for experienced users
Guided discovery flows for newcomers
Memory reinforcement mechanisms, using spaced repetition
Learning through interaction, inspired by onboarding techniques in video games
Early sketches mapped out potential touchpoints, from in-box cards and hardware feedback (LEDs, haptics) to software-based walkthroughs. These ideas laid the foundation for a flexible, scalable onboarding experience.
Design process & key decisions
We translated our early concepts into a practical onboarding toolkit, a set of modular patterns that Logitech teams could mix and match based on final product decisions and user goals.
My process included:
Sketching onboarding scenarios across hardware and software touchpoints
Creating illustrated flow diagrams to visualize each onboarding pattern
Documenting pros and cons for every approach, including when to use (or avoid) them
Organizing the material into a presentation deck with actionable recommendations
We translated our early concepts into a practical onboarding toolkit, a set of modular patterns that Logitech teams could mix and match based on final product decisions and user goals.
My process included:
Sketching onboarding scenarios across hardware and software touchpoints
Creating illustrated flow diagrams to visualize each onboarding pattern
Documenting pros and cons for every approach, including when to use (or avoid) them
Organizing the material into a presentation deck with actionable recommendations
Outcome
We delivered a modular onboarding toolkit consisting of illustrated flows, pattern recommendations, and guidance notes. The goal was to help Logitech explore different onboarding approaches and make informed design decisions as the product developed.
Several of our proposals were later reflected in the final MX Creative Console, including:
Walkthroughs and tutorials available via Logitech’s website to support guided onboarding
A collection of presets based on user main tasks
A contextual overlay system (“Actions Ring”) that displays relevant options based on user input
Tactile feedback through dials and buttons to support learn-by-doing behavior
A set of default software profiles, allowing users to get started quickly with popular tools
Icons, color and labels on buttons, supporting quicker recognition and ease of use
The toolkit was used internally to support product decisions and inform onboarding logic before and after launch.
We delivered a modular onboarding toolkit consisting of illustrated flows, pattern recommendations, and guidance notes. The goal was to help Logitech explore different onboarding approaches and make informed design decisions as the product developed.
Several of our proposals were later reflected in the final MX Creative Console, including:
Walkthroughs and tutorials available via Logitech’s website to support guided onboarding
A collection of presets based on user main tasks
A contextual overlay system (“Actions Ring”) that displays relevant options based on user input
Tactile feedback through dials and buttons to support learn-by-doing behavior
A set of default software profiles, allowing users to get started quickly with popular tools
Icons, color and labels on buttons, supporting quicker recognition and ease of use
The toolkit was used internally to support product decisions and inform onboarding logic before and after launch.
What I learned
This project challenged me to design onboarding flows in a context of ambiguity and evolving product constraints, a situation common in early-stage or cross-platform environments.
Key takeaways:
I learned how to proactively design for multiple user paths and feedback scenarios by focusing on modular, flexible onboarding strategies
Research and competitor analysis became essential tools to ground design decisions when user testing wasn’t possible
I explored how onboarding can extend beyond first use, supporting long-term memory, progressive learning, and user autonomy
More broadly, the project reinforced the importance of systemic UX thinking, building adaptable frameworks, not just one-off flows, something I aim to bring to every product I work on.
This project challenged me to design onboarding flows in a context of ambiguity and evolving product constraints, a situation common in early-stage or cross-platform environments.
Key takeaways:
I learned how to proactively design for multiple user paths and feedback scenarios by focusing on modular, flexible onboarding strategies
Research and competitor analysis became essential tools to ground design decisions when user testing wasn’t possible
I explored how onboarding can extend beyond first use, supporting long-term memory, progressive learning, and user autonomy
More broadly, the project reinforced the importance of systemic UX thinking, building adaptable frameworks, not just one-off flows, something I aim to bring to every product I work on.
